Mitul leads the community team and drives the digital strategy for the Redbank brand. Mitul is a Marketing & Communication postgraduate who has over 15 years’ experience in brand, communication, public relations, event management and stakeholder management, working across various industries including advertising, not-for-profit and property. Mitul’s role in Redbank involves developing connected communities, managing relevant stakeholders, overseeing digital media, implementing marketing activations, and delivering excellence in customer experience both through traditional and digital channels.